More than 96% of B2B marketers that adapted ABM strategy have reported increased sales from high quality leads
Due to the lack of alignment of sales and marketing, getting customers from bigger accounts is a challenge.
Account-Based Marketing solves this problem by helping sales and marketing focus on a specific goal, target specific accounts, by designing targeted company-based acquisition campaigns.
The Account-Based Marketing (ABM) strategy is simple: instead of targeting a large audience – hoping to attract some new leads- you are now targeting specific accounts (companies or industries) that are high quality leads and worth your time and budget!
We focus on loyalty and proper management of your customers and on the acquisition of new companies that are an ideal target for your company. Using new technologies and digital marketing tactics, we focus on reaching out to specific industries or companies that are high value for your company . We work together with our sales and marketing department in order to provide you with a wide range of AI tools and tactics.
After prioritizing the companies you care about, we define the Ideal Company Profile (ICP) and develop a customized approach for each business, creating content that responds to the specific needs of the target companies.
Traditionally, B2B companies have invested their resources, in leads that have not been evaluated before. It’s time for change.
Using new technologies and B2B digital marketing tactics, we focus on reaching out to specific sectors or companies that are a great value for your company and working together with our sales and marketing departments to approach a range of tactics, digital tools and channels.
Our combination of technologies and services include:
>Sales & Marketing Consulting, Training & Assistance
> Targeted Advertising and Remarketing on B2B Display Platforms, Google Ads & LinkedIn Ads
> Platform for identifying companies that visit your site through IP Tracking
> Site redesign with marketing material (eg adding chatbox, call to actions, lead forms)
> Newsletter automations & pop up forms
> Marketing & Sales Automation with B2B & Intelligent tools
> Sales Enablement (LinkedIn training for personal branding, high quality leads, contact templates, and leads leads)
> Hubspot CRM for recording leads & organizing processes
> Advanced Real Time Analytics
> Personalized content for your site, social media & newsletter