Only 12 % of buyers want to meet in person with a sales representative.
-Accenture, B2B Research 2014
During the last decade, B2B (Business to Business) companies’ clients (industries, wholesalers, service providers to professionals) use more and more the Internet and they are considerably informed about and networked to the social media.
B2B companies’ clients have been using social media to find out about opportunities and products, do their market research and assess their potential partners.
Their new power in the market has transformed the traditional marketing and selling practices, which are now taking place via digital media, especially among the companies that pay particular attention on serving their customers through these new channel.
What we want to give to B2B companies is the opportunity to take traditional selling a step forward without having to give up telephone calls, their presence at exhibitions or personal meetings through their salespersons.
Instead, we would like to support them with their digital transformation in order to use social media and online advertising for their benefit.
The right digital presence of a company eliminates some of the costs of traditional sales and- at the same time – enhances sellers’ tools in finding new clients and better serving of the existing ones.
Tools like social media (LinkedIn, YouTube, Facebook etc) and Google Advertising are ideal for a B2B company which wants to grow, open new markets, enhance its working force and create brand awareness.