The 98% of searchers choose a business that is on page 1 of the search they query.
We are creating impressive Google Ads campaigns that answer every customer’s questions, excluding those who are not “quality” leads – as we like to call them!
We offer our clients an integrated approach that starts with a basic question: If your service or product is already known on the market or if your audience needs to get known of it.
Each answer leads us to a different strategy and defines the Google advertising ways we will choose to deliver the best results and reach qualified leads. Our methodology has been built on two key elements in Google Ads:
1. The accuracy of keywords and the strategic choice of more specific words and phrases or longtail keywords combined with the appropriate budget allocation. This ensures that you have the best possible return on investment (ROI), with budget control and targeted audiences.
2. Continuous optimisation of advertising campaigns. We take pride in the details we give, so we thoroughly analyse the data and optimise our ads based on statistics. This allows us to make informed decisions throughout a campaign to ensure that we provide consistent results for continuous optimization.
Google’s advertising channels gives us two very basic features: Find new customers and target the existing ones that we want to “activate” or remind our presence. Together, we will design the right campaigns to reach them. We will guide you to all necessary steps that will be required to make your webpage fully functional and user friendly!
Success in Google Ads does not come as a golden recipe, nor is it a single approach that suits everyone. The target audience can be found on various locations and platforms at all times of the day and night.
Your advertising approach must be as diverse as it can match the way your potential customers are moving.
The most popular ad format. When a user is searching for a product or service on Google and your ad appears on 1st page, depending on the "keyword" or phrase it searched for.
Youtube video ads are the ideal way to spread your story to a targeted audience and pay only when they see or click on your video
Ads on the Google Display Network are image or text ads and appear on sites that partner with Google eg (Youtube, gmail, blogs, or a website that has allowed Adwords ads to appear)
We reach again the visitors of your site when they visit other sites (partners of the Google Display Network) as often and for as long as we choose.
Our team is certified by Google to create Google Ads campaigns based on best practices. We adapt all the latest innovations and changes to Google's advertising tools.