Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
A decade ago, traditional marketing methods such as industry trade shows, cold calls and sales representatives were very effective for attracting new customers. Times have changed radically. The increasing competition and the abundance of information make it a difficult task for companies to track, reach and interact with potential customers.
Lead generation is now part of the Inbound marketing process and is based on a basic principle:
The main idea is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their trust and then turn them into loyal customers.
Moreover, we have many additional benefits:
Brand awareness of our company,
Relationships with potential customers
Establish thought leadership
Of course, the main goal is to give to the sales department qualified leads, so YES, quality matters (a lot)
In this way, we help your company grow, while increasing your credibility and your market power.
The process of generate leads for a B2B company is not an easy task.
It’s a very demanding process with specific steps:
Specific inbound strategy
Site optimization & improvement (call to actions, forms, landing pages)
Content strategy & content creation (social media, blogposts, ebooks, white papers)
Targeted lead generation ads on social media (facebook, LinkedIn)
Technologies & applications (eg platform for identifying companies that visit your site)
Lead Management & Automation Tool (HubSpot)
Training of the sales department in new sales tools & techniques.
Here, at Digitale use new technologies and inbound marketing tactics, in order to find potential customers who have a high benefit for your company.