Linkedin Social Selling
LinkedIn Social Selling becomes a new way to attract leads
Social Selling is a new approach in the sales world, which allows salespeople to accurately target the most suitable prospects and build relationships with them through social media. Social Selling grew significantly with the increased penetration of professional networks in our daily lives, led by LinkedIn, and provides a way to attract prospects and make sales, by leveraging your social network. In this way, you manage to create targeted contacts with prospects, establish relationships with them, and ultimately achieve your sales goals.
At Digitale, our goal is to train you in B2B Inbound Sales, of which social selling is also a part. Specifically, we can show you how to use the LinkedIn platform to your company’s advantage and what that means in practice.
According to LinkedIn:
- 89% of B2B merchants turn to LinkedIn to create prospective clients.
- 62% of B2B merchants say that LinkedIn creates a head start with double the pace from the next channel with the best performance.
Why do B2B companies need Social Selling?
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Focus on the right contacts
It includes LinkedIn training for an optimized personal profile, which shows professional leadership and reflects the company’s values that you work with. A solid professional profile shows a dynamic presence in your field and leads to more contacts and professional communication opportunities.
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Lesser need for outbound communications
Creation of personas and an ideal company profile, so that you can identify the prospects that fulfill your criteria (company role, seniority, years of experience, field) and automation with LinkedIn Sales Navigator and other sales tools, for connecting to new prospects and communicating with them.
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Empowerment of the company’s brand on social networks
Setting up the most suitable process with specific steps and selecting the communication channels to be used at every stage. Implementation of the new sales pipeline and automation of particular activities, such as follow-up communication, so that the sales team can better focus on closing a new deal.
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LinkedIn Sales Profile Training
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People-centric philosophy for sales
- HubSpot Sales Onboarding
- Social Media Business Training
- B2B Content marketing
- Account Based Marketing
- Paid Media
- Email Marketing
- Inbound marketing
- Search Engine Optimisation
- Social Media Marketing
- Website Marketing
- Digital Marketing Strategy
- B2B Inbound Sales
- Linkedin Social Selling
- Sales Digital Tools
Do you want to include
Social Selling in your plan?
Achieve your goals with openness
Our Social Selling Services
The sales technique of Social Selling allows you to find quality prospects and eliminates the need for cold calls. Creating and maintaining relationships is easier within the network that you and your customers trust.
By integrating Social Selling in the sales process, you allow your business to create personal relationships with a network of possible prospects. Social Selling can replace outbound practices, such as cold calling, with high success rates, when applied correctly and methodically.
Social Selling is not only about adding new contacts to your list. It has to do with how you will offer them knowledge and information, so that you can present your service or product as a solution to a problem they are facing or a need they have. It is more likely to build trust and a communication channel with them when you achieve that.
If you still have not integrated social networking sales into your sales pipeline, you are likely missing out on an essential source of attracting prospects.
Our services consist of:
Social Selling & Inbound
Social Selling as part of our Process
Social Selling is an Inbound Sales tactic that closely resembles lead nurturing. Instead of cold calling and direct sales, you can communicate and interact with prospects and existing customers in various social networks by following the Inbound Methodology and Social Selling philosophy.
Your involvement with them cultivates relationships and builds bonds of trust. This way, they are not speaking to a faceless company but with a salesperson they know well and whose skills and experience they trust.
Through HubSpot Sales, LinkedIn Sales Navigator and other SaaS tools, such as Hunter or Lusha, we help you create a comprehensive sales system and integrate Social Selling in your sales methods.
Social Selling framework
End-to-end digital
Services
We offer Inbound & Account Based Marketing Services that generate qualified leads for your business.