BUSINESS TRAINING

Every company is unique – it has its own personality,
hence its own training needs!

Personalized Social Media Strategy & Management Training for Business

You know the importance of Social Media for your business. The way you manage them send many obvious or hidden messages to your customers and stakeholders about your corporate image.

If you are wondering:

• Do I use the social media channels that suits my business?
• Should I have a presence on more than one channel?
• How can I spend less time managing my profiles?
• Is there a way to make professional posts without a graphic artist?
• What content should I create for my pages?
• Is a bad practice to upload the same content on Facebook & Instagram?
• How can I increase the number of my Facebook Page fans?

You probably need the proper training.

In Digitale, we have 6 years of experience in in-house training. We provide personalised Social Media Strategy & Management seminars on businesses by train them how to create social media strategy, manage social media channels successfully and promote their company through them!

What does one2one personalised training mean?

It means that a seminar will be set up exclusively for your business and you will be trained by a specialised expert based on your company’s needs and data.

What is the purpose of the seminar?

To understand the importance of social media for your business & how to effectively manage your communication channels to meet specific goals.

SEMINAR UNITS

[THEORY] The Importance of Social Media for a Business, Statistics of Social Media

The Importance of Social Media for a Business, Statistics of Social Media & how they perform in Greece and abroad.

[THEORY] Setting up the right strategy & goals in Social Media

The importance of digital marketing for business & the necessary steps to establish strategic goals and choose the right channels for corporate communication.

[THEORY] Tips and Success Stories in Social Media

Success tips in Social Media and best practices for effective management.

[THEORY] Social media as a tool on crisis management

How to deal with positive and negative reviews effectively, how to deal with potential crises and how to recognise their stages in order to prevent them.

[CUSTOM] Current profile analysis & evaluation in social media

Analyze & evaluate your social media pages. * Profile Performance * Dos & Dont’s * Statistics & audience study * Key Performance Indicators (KPIs)

[CUSTOM] Study and analysis of competition in social media & best practices

Competition analysis and analysis * Use of best practices

[Hands on] Design a strategic social media plan

Set target group Ways of Empowering Brand Profile Frequency of publications Content calendar Was to Increase fans interaction Competitors analysis Employees advocacy – PARTICIPATION IN SOCIAL MEDIA

[HANDS ON] Training in social media platforms

Page layout and settings, management, features and publishing tools, Community management: page and community management tips, common mistakes, social media policy, crisis management

[PRACTICE + THEORY] How to advertise on social media & set up advertising accounts

Social Media Advertising Choosing the right target group Types of advertising on social media Set up accounts & campaigns

INSTRUCTORS

We have a 6-year-proven experience and knowledge to train your company using social media channels effectively, as we have done with dozens of businesses until now. We are specialized in Social Media Marketing and Corporate Training. We are also instructors in some of the largest Digital Marketing Diplomas in Greece.