Our pricing

The cost of Inbound Marketing


“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.”

Philip Kotler
"How much does it cost to start with inbound marketing?" We are happy to tell you exactly how much it will cost you, how long it will take and what results you will have. But without more data from you it will be like asking the question: "How much does it cost to build a house?" And surely the answer would be: "It depends .."

How we estimate our services

Firstly we should understand the goals of your business, your position in the market against the competition, your sales cycle, the actions you have taken and of course your results so far.


Before we make a discovery call we can’t easily tell you the cost of our services. What we can do is tell you how we evaluate our work.


Evaluation factors are:

  • The algorithm of 4

    The cost of our services is determined by our experience, knowledge, time and tools. We do not charge more due to our expertise in the B2B sector, nor do we ask for a percentage of your profits or advertising expenses.

  • The quality of our services

    This means that our final cost will include a group of 8-14 people who will each deal separately with your business on their own part. You do not have an account manager who will do everything for you but a complete experienced team of professionals.

  • Your strategic goals

    Your goals determine how quickly and intensively we must work to bring the results you want. It takes different effort and tactics to reach a goal in 3 months, in 6 or in 1 year.

  • Your existing resources

    It is our basic principle that we come to work collaboratively with a company to bring the best possible results. We do not overlap our services with yours, on the contrary we cover you with our team only where you need and for as long as you wish.

How is our pricing policy different?

Our principles

  • We do not keep you with contracts.

    But with our excellent services, quality work and results. We are confident in our work and do not ask for annual commitment contracts. If at any time you wish to stop our cooperation, you’ll only have to state it.



    Our second basic principle is that we want partners next to us who appreciate us, fit our culture and see the results they want. This is our contract.

  • We do not provide stand-alone services.

    We are not an operational digital agency. We will not provide you with single and non-strategic digital marketing services. We don’t want to sell you a complete package and increase our fee. We offer integrated services because we know single tactics never work.

    Our I.ABM method provides ROI estimation and you can see small quick victories from the 3rd month of our collaboration. Our method is based on all the digital channels that we have at our disposal and in the right combination. We prefer to lose an “easy” customer and gain a demanding partner.

  • Rome was not built in a day.

    For all businesses time is money and we know it well. We know what expenses a company has when budgets are not invested properly. To be as confident as possible about the return on your investment for 3 months we work together to develop your strategic plan, set goals and prepare all the digital tools you will need.

Price is what you pay, value is what you get.

How much will it cost more or less?

We can give you a price range just to give you a cost overview.
  • Strategy & Ιmplementation

    It usually lasts 2-3 months and includes:


    1. Inbound Strategy & ROI calculation
    2. Digital Marketing Plan & Media Spend Proposal
    3. Competition analysis
    4. Web architecture & improving the structure of your site
    5. Content Strategy & Monthly content plan
    6. SEO audit & Analysis
    7. Weekly online meetings with your team
    8. Creating advertising channels
    9. HubSpot Platform Setup & Training (optional)



    Costs approximately € 1.8k- € 4.5k

  • Monthly Marketing Management

    The monthly management of your project and the services you will need are defined on the Implementation phase.



    The factors that affect the cost are the team members that will be employed, the deliverables that will be included and the growth rate that you want to achieve.



    Monthly services may include:



    1. Inbound content creation (social media posts, blogposts, eBooks, surveys, infographics, etc.)
    2. Social media & Google advertising campaigns
    3. Lead Generation campaigns
    4. Email marketing and automation
    5. Onpage SEO and website optimization
    6. Monthly Reports based on goals
    7. Offline consulting support
    8. Sales support
    9. HubSpot Support



    Costs approximately € 750 – € 3.5k

Do you still have questions?

Many will be answered here!

It means that we will sign the agreement between us for the services that we will be providing you with, and we will prepare a 6 or 12-month  action plan. Yet, by informing us 1 month in advance, you can terminate our cooperation if you wish.

We will be happy to help you in your transition and education! If you are ready to take the next step and set up an internal Digital Marketing team, we can undertake all the transfer of our strategy, knowledge and tools to your new team!

HubSpot is a platform that allows all departments to communicate with each other and have complete control over your actions and results. So, even if you do not want to use it as your basic CRM, it will help us in the marketing actions that we will implement for you. In no case, however, is it mandatory.

We do not collaborate with competitors of the companies we work with, as long as you ask for exclusivity. The strategy and tactics we will implement will be built for you and will belong to you.